UX/UI Design

Your website is often the first interaction people have with your business, so it needs to be intentional, usable, and aligned with your goals. Our UX/UI service is focused on designing digital experiences that not only look great but also function clearly, convert effectively, and accurately represent your brand.

We start by understanding your business goals, your audience, and what you want your website to represent. From there, we guide you through a structured design process, from discovery to final implementation, so you always know what stage we’re in and what to expect next.

How the process works

1. Discover: Understanding your business and users

We begin with a conversation that uncovers what your business does, who your primary users are, and what success looks like for you. This stage often includes reviewing your current website or brand materials and understanding your market space and competitors. The goal is simple: gain clarity on what we are building, who we are building it for, and why it matters.

2. Define: Turning insights into a clear strategy

After discovery, we translate everything learned into a focused direction for the project. This is where business goals, user needs, and technical constraints become clearly defined objectives. We establish what problems we are solving and outline how users should move through your website. By the end of this stage, there is a clear roadmap for the experience we’re designing.

3. Iterate: Exploring concepts and solutions

Here, ideas start to take shape. We explore multiple possible directions for layouts, structure, and interaction patterns while refining how content is organized and how users will navigate the site. You provide feedback, we refine the concepts, and together we move toward a solution that aligns strongly with both your goals and user needs.

4. Wireframing: Structuring the experience

Wireframes then bring structure and functionality into focus without the distraction of final visuals. They map out page layouts, content hierarchy, and user flows so we can ensure that the experience is intuitive and easy to use. At this stage, we make sure the website works conceptually before applying visual design.

5. Testing: Validating the design

Where appropriate, designs are tested with users or stakeholders to confirm that navigation is clear, content is understandable, and interactions are intuitive. Feedback from testing informs refinements, helping us catch usability issues early and create an experience that actually works for real people rather than just looking good on a screen.

6. Final design: Polished visual UI

The final design stage transforms structure into a full visual system. Colors, typography, components, spacing, and responsiveness come together to form a cohesive interface that reflects your brand. The finished design considers accessibility, readability, and visual hierarchy so your website not only looks polished but also performs effectively.

What you receive at the end

High-fidelity design handoff

If you prefer to work with your own developer or team, I deliver high-fidelity design files along with organized layouts and assets ready for implementation. You walk away with a complete, detailed visual blueprint of your website that can be built by any development team.

OR

Full website built in Framer

If you’d rather skip hiring a developer, we can build the website directly in Framer based on your final approved design. The site will be responsive, interactive, and functional. Once complete, ownership is transferred to your Framer account, so you have full control moving forward. During onboarding, we also help you understand Framer’s plan options and recommend the plan that best fits your needs based on whether you’re publishing live, connecting domains, or collaborating with teammates.